DJS Research Launches Alumni Market Research Offer: Full service Market Research agency based in Cheshire, DJS Research Ltd, launched its brand new alumni market research offer, alumnus, at the CASE Europe Annual Conference, Manchester Central, which ran from August 31st to September 4th.
The unique offer gives universities and other establishments the opportunity to benchmark their alumni relationship metrics against other institutions and to determine a segmentation, which can be applied across the entire alumni database. Also, alumnus will allow higher education institutions wishing to engage their previous students, the ability to establish the key drivers that impact on alumni engagement and contributions.
alumnus has already proved successful for several clients, one being the University of Nottingham.
“We commissioned alumnus market research to carry out a segmentation of our alumni, with the aim of understanding the drivers of alumni willingness to volunteer or donate.
We’ve been hugely impressed with alumnus in terms of the quality of their work and their collaborative approach – we’d highly recommend alumnus to all universities looking to conduct alumni market research” University of Nottingham
Further details about the impact alumnus had on the University of Nottingham can be found in the image below:
Julie Rundall, Project Manager for alumnus, said of the product launch:
“We’re all really excited about launching alumnus, our alumni market research arm! The DJS alumnus team works collaboratively with university’s Alumni relations teams to become an extension of their department, in order to efficiently work to further engage their alumni and drive contributions.
We’ve already had great success with several universities and are extremely excited to extend this unique offer to others.”
With around eight years' experience working in both marketing and market research, Elliot works extensively with small businesses to develop their marketing strategy as a consultant when away from PBN.
He has featured as PR and market expert on the Guardian Small Business, judged the UK Blog Awards in 2014, and was short listed as Stockport Young Business Person of the Year in the same year.
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